We are customer-driven
Most lumber companies produce a product and then look for customers, we look for customers and try to produce a product they want.
We will do our best to find a product that fits with what you need, within the range of what is possible with the species. We can't satisfy everyone, but what we mean by "100% customer satisfaction" is that we will help you get the best balance between quality, price and service.
Our company is big enough to support your hardwood lumber needs however large, yet our core is still mixed load business 3,000 board feet and up.
The Northland story
Northland, and its corporate predecessors, have been in the primary business of drying, sorting, and grading hardwood lumber since 1933. Our largest and oldest facility sits on the railroad line between Louisville, Kentucky and Cincinnati, Ohio. This region is renowned not only for its variety in species, but for a great balance between color, texture, and grain, all with a good variety of widths and lengths. Our other locations were chosen for specific species traits and availability, bringing you the best from each growing region in North America.
The ship's prow logo
Our founder, Jon Sig Gudmundsson, Sr. imported American white oak into Iceland prior to emigrating to America and founding Northland. But he wasn't the first member of the family to trade in American Hardwoods, Þorfinnr Karlsefni, led the viking settlement in the New World, from the Sagas we know he sailed to Norway and traded the prow of his ship, made in Vinland, to a Bremen merchant for 1/2 a mark of gold in what is the first account of an American hardwood* export to Europe. To commemorate this thousand year-old event, we adopted a ship’s prow as our logo.
*the actual species could have been maple or a burl (the old-norse word "masur" can mean both), perhaps maple, perhaps something else. We do know that at the L' Anse Aux Meadows archeological site of a viking era homestead, a butternut burl which showed signs of carving was found. Our current owners have different ideas about the species, our Chairman believes it was more likely maple, as it was the most common hardwood in the area the vikings likely settled whereas our CEO believes it was more likely a burl of some kind as maple on its own would not have been interesting in Europe as there were native examples. Perhaps it was an unusual maple burl or birds-eye piece.